The Future of Digital Analytics

Digital analytics is undergoing a massive shift. With the deprecation of third-party cookies and the rise of privacy-first browsing, client-side tracking is becoming less reliable.

Enter Server-Side Tagging

Server-side tagging moves the processing burden from the user's device to a secure server container. This offers several benefits:

• Better Data Control: You decide exactly what PII is sent to vendors.
• Improved Performance: Fewer scripts running in the browser means faster load times.
• Extended Cookie Life: Set first-party cookies that persist longer than ITP-restricted browser cookies.

As we look to 2027, hybrid implementations—using both client-side triggers and server-side distribution—will become the gold standard for enterprise data collection.